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Bahrain-based startup Sellou has raised $3 million in seed funding to enhance its video-driven e-commerce platform across the MENA region. Founded in 2020, Sellou combines short-form video, social commerce, and chat-based retail, allowing sellers to create mini-stores linked to messaging apps for a seamless shopping experience. The funding will support expansion into key markets like Saudi Arabia, Egypt, and the UAE, while enhancing platform capabilities and launching targeted marketing campaigns.
Maseera, a fintech subsidiary of 2PointZero, has acquired Egyptian consumer finance platform ADVA to enhance financial inclusion in North Africa. ADVA, known for its AI-driven credit scoring, aims to serve Egypt's underbanked population by providing accessible financing for essential services. The acquisition aligns with Egypt's financial inclusion goals and positions ADVA as a leader in digital consumer finance.
Alareeb Holding has acquired an 80% stake in Future Integrated Management, while Maseera, a subsidiary of 2PointZero, has purchased Egyptian fintech platform ADVA to enhance financial inclusion in North Africa. ADVA, known for its AI-driven credit scoring, aims to provide accessible financing for healthcare and education to underserved populations. The acquisition aligns with Egypt's financial inclusion goals and positions ADVA as a leader in digital consumer finance, leveraging innovative technology to serve the underbanked.
Egyptian fintech startup ADVA has been acquired by Abu Dhabi-based Maseera, a subsidiary of International Holding Company, to enhance AI-driven financial inclusion. Founded in 2020, ADVA specializes in buy now, pay later services and aims to become Maseera's tech and data analytics hub for North Africa. The startup is also pursuing Egypt's first digital consumer finance license to streamline onboarding with electronic Know Your Customer (e-KYC) processes.
Maseera Holding for Financial Investments has acquired ADVA, an Egyptian consumer finance platform, to enhance AI-driven financial inclusion in North Africa. This strategic move positions ADVA as Maseera’s technology hub, focusing on personalized lending solutions for underserved populations in Egypt.CEO Amro Abouesh emphasized the shared vision of making financial services accessible and affordable, aiming to develop tailored products for essential needs and improve credit access for low-income groups.
Maseera, a fintech subsidiary of 2PointZero, has acquired Egypt's ADVA to enhance AI-driven financial inclusion in North Africa. ADVA, known for its innovative credit scoring using alternative data, aims to provide accessible financing for underserved populations, focusing on healthcare and education. The acquisition aligns with Egypt's financial inclusion goals and positions ADVA as a key player in the region's digital consumer finance landscape.
Maseera has acquired ADVA, positioning it as a technology and data analytics hub for North Africa, aimed at enhancing financial inclusion. This partnership will leverage AI-driven credit scoring to provide personalized financing solutions for underserved populations in Egypt, focusing on essential services like healthcare and education. With backing from 2PointZero's $1 billion investment, Maseera seeks to transform digital finance and expand access to credit for first-time borrowers.
Amro Abouesh
People
The information provided herein is generated by experimental artificial intelligence and is for informational purposes only.
bahrain startup sellou secures 3 million to enhance video commerce platform
15:07 08.04.2025
maseera acquires adva to enhance financial inclusion in north africa
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Maseera acquires ADVA to enhance financial inclusion in North Africa
14:50 08.04.2025
Maseera acquires Egyptian fintech startup ADVA to enhance financial inclusion in Africa
11:00 08.04.2025
Maseera acquires ADVA to enhance financial inclusion in North Africa
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Maseera acquires ADVA to enhance financial inclusion in North Africa
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Maseera acquires ADVA to enhance financial inclusion in Egypt through AI
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